Le Blog des Cultivateurs De Marques

Maurice Farine interviewé oar CULTURE DE MARQUE

Confiseur du Roy René : la cohérence du mythe

Il était une fois La Confiserie du Roy René, créée en 1920 au cœur d’Aix-en-Provence, une…

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Galliano Culture de marque

John Galliano ou l’art de l’attente

Alors que le sort de John Galliano se joue dans les prétoires et les médias,…

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combat

Saga Volkswagen 2011 : Quand Goliath attire David

Le succès et la puissance suscitent toujours simultanément l’admiration et la jalousie. Ils stimulent aussi…

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Peugeot, Renault, Citroen : leurs voitures nous font-elles encore rêver ?

Avec la fin d’année 2010 et la mort annoncée de la prime à la casse,…

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